Most of the business videos that you handle are likely already compressed, mostly because raw and uncompressed videos are simply too large. That being said businesses often find that there are benefits to compressing and reducing the file size of videos further to make them easier to store, transfer, and manage overall.
If that is what you want to do it is important that you first understand the ways that you can compress business videos.
Ways to Compress Business Videos
Generally speaking there are two options that you can use to compress your business videos:
- Transcode to a codec with better compression
The video codec is used to encode the video and determines the type of compression that it uses. Newer codecs tend to have more efficient compression than older codecs, and are able to compress a video to a smaller file size while maintaining a similar quality.
However this method is only an option assuming there is a newer codec that does have better compression than the existing codec of your video – and is supported by the device or platform the video will be viewed on.
- Reduce the video bitrate
A more universal method to compress videos is to reduce the video bitrate – which is literally the amount of data the video uses each second. However as you reduce the video bitrate the video quality will start to deteriorate and compression artifacts will appear.
In short although this method is always an option – it should be used with care as it will ultimately affect the video quality of your business videos.
As you can see both methods have their advantages and disadvantages, and should be used situationally.
Best Practices to Compress Business Videos Effectively
Aside from choosing the method that is best to compress your business videos, there are a few other best practices that you should follow:
- Always store the original video and compress a copy instead. Keeping the video in its original quality is a good idea because after you compress the video and its quality is reduced – you can’t reverse it.
- Transcode videos from the original rather than from a version that you transcoded previously. Every time you transcode the video some data will be lost, and transcoding a video between different codecs repeatedly will eventually affect its quality.
- Reduce a video bitrate of a sample rather than the entire video, to decide on the bitrate that you should use. It will be faster, and you can check how it affects the quality and determine what video bitrate you want to use.
- Always check the new codec for hardware support and not just software decoding. The fact of the matter is that although many devices may be able to decode some formats using software, it will be processor-intensive and require lots of power – whereas hardware acceleration is more efficient.
While relatively painless, following these steps will ensure that you can compress your business videos effectively and reduce the impact on the video quality.
To actually get started and compress your business videos all you need is a video converter – preferably one that supports a wide range of codecs and allows you to adjust the video bitrate. For example you could use Movavi Video Converter as an FLV to MP4 converter.
At the end of the day it is up to you how you decide to compress your video, but your decision should be based on the codecs supported by the device or platform it will be viewed on, the file size that you need the video to be, and the quality that is required.