It’s impossible for modern enterprises, whether in the B2B and B2C industry, to improve their sales numbers without an effective blogging campaign. One thing’s for sure, highly technical niches in IT, as well as the financial services sectors, require customer outreach strategies that are bound to result in conversions.
Still, to create a blogging campaign that’s guaranteed to drive conversions, you will need to optimize your blog’s visibility. The more people viewing your content translates to the amount of sales opportunities you will be getting.
Page Views are a valuable metric that can tell you a lot of things about the efforts you put into your blogging campaign. If you are aiming to generate higher engagements, you can use these methods for increasing the number of views you can generate for your site.
- Optimize your content for SEO
Indeed, your search ranking is crucial to getting you the right numbers for your online campaign. Just ask the companies listed at BestSEOCompanies.com. Visibility, after all, should drive your efforts in terms of getting new customers through organic search sources.
For this, it’s crucial to perform proper SEO activities such as conducting effective keyword planning and creating content that’s valuable and relevant to your targeted audience. Using tools such as Yoast, you can create content that’s guaranteed to give you the best spots on the search pages.
- Promote via social media
Aside from organic search queries, you will also need to drive page views from other sources. Using social media, you can share relevant content to your followers or friends. This allows you to broaden the reach of your messaging and, in the long run, result in higher page visits as well as page views.
When writing descriptions to go along with the inbound links you are sharing, it’s important to include a call-to-action that entices your social media audience to visit your blog. You can also enhance your efforts by searching for trending hashtags. This will definitely help you increase your reach.
- Include an engaging sidebar
If you’re using WordPress, the best way you can increase your page views, and impact other metrics as well, is to provide visitors with a list of places they can visit. For this, you will need to provide a good Related Content list on your sidebar. This should enable you to drive more clicks and views.
You will need to install the right plugins for this. A great tool to start with is Relevanssi, which allows you to showcase the most relevant content to individual site visitors based on the search words and phrases they use.
- Consider interlinking
Another great way to drive page views is interlinking. This involves providing content with links that redirects to other pages on your site. This will no doubt allow you to improve your site views and conversions significantly.
For this, you will need to make sure that the content you’re interlinking is relevant to each other. Otherwise, you will see significant spikes in your bounce rate, regardless of the page views you may have generated.