When people think about search engine optimization, or SEO, they often think about adding long keywords into the text of their website. The truth is that SEO is a lot more complicated than that, but the good news is that a little can go a long way in terms of helping your business grow.
Here are a few tips to help you get started.
Understand How Search Engines Work for Your Business
Search engines have the power to promote or bury your company’s website. Each search engine uses an algorithm to decide where listings should be placed when someone uses their service. Because most people click on the first or second result, they see, the search engine wants to display the “best” content they can find first.
While each search engine is a little different, many of them look for common factors to decide whether your content is valuable or not. Here are a few factors algorithms may consider:
- Keywords (How often and where they appear)
- How relevant the content is
- How fresh the content is
- Website structure
- Page speed
- Mobile accessibility
- Links to your website (Backlinks)
While keywords are an important factor in SEO, they are not the sole way to make your website a top search result. In fact, if you overuse keywords, your content is likely going to become less appealing to your visitors and search engines. Instead, it is better to create content around one or two relevant keywords and find ways to include them in your content naturally.
If this still sounds a little too complicated, try writing content that appeals to your target audience first. Prioritize your audience and then learn one new SEO tip at a time. You don’t have to completely transform your website overnight.
The Benefits of SEO
Even if you have a lot of people accessing your site directly each month, you can still benefit from practicing good search engine optimization techniques. You wouldn’t want someone to type your business name into Google and only find the competition’s website! Investing in SEO helps people find your site online in a way that is convenient for them.
Another benefit is that search engines are a great way to gain new clientele without investing in advertising. Every one of your website’s pages can be optimized to attract new, highly-targeted visitors. This turns every page into an opportunity to convert leads.
Good SEO Practices Make Your Content Better
In the past, search engines mostly relied on keywords when creating results for visitors. Now, search engine algorithms have become much more sophisticated. The factors they like are very similar to what human readers like. Algorithms can detect the average length of time spent on your website, how interactive it is, and how often people visit it. This makes investing in SEO a win-win situation.
Good SEO-friendly content can also increase your customer retention rate, especially if you create new content frequently. For example, writing a weekly blog post around your keyword can help your current customers gain useful information and helps you to showcase your industry expertise. It also encourages readers to visit your website on a regular basis. If each blog post is well-written with SEO in mind, then each one could help you place higher in the search results.
Local Search Engine Optimization
Location plays a role in what search engine listings are displayed. If you are offering products or services exclusively to a specific location, then you should consider adding it to your list of keywords.
Search engine tactics may vary a bit from region to region. People in the UK may search for things differently than they do in the US. Herefordshire SEO consultants say that targeting a small location can help businesses gain more clients. Professional SEO services can help you fine-tune your website so it reaches your target audience.
SEO Can Be Technical
A lot of search engine optimization is based on the actual content, but the way your website is structured can also be a factor in how the algorithm is “reading” your site. There are several factors that can affect readability, so many business owners choose to call in an expert to make sure their website structure is optimized for search engines.
Working with a professional has a lot of extra benefits. If you are going to invest in pay-per-click advertising, an expert can help you identify the most cost-effective ways to get people to your website. They can help you learn about the more technical aspects of SEO, such as writing metadata and choosing layouts that appeal to search engines. They can also leverage analytics to help you boost your conversion rate, allowing you to get the most out of your website.
A Little SEO Goes a Long Way
When it comes to SEO, small changes can make a big impact. The easiest way to start making your website more appealing to search engines is to call in an expert. Then, after you have a good structure in place and know what keywords to target, all you will need to do is fill your website with customer-friendly content.