Designing a logo for a business can be a tricky situation; it doesn’t have be an uphill struggle if you follow these simple rules. There are plenty of practical solutions for making a logo design painless, check out some of the tips on Web Eden’s (website builder for small businesses) blog for more helpful advice.
How to get a workable brief
Most people who designers speak to are not designers. Clients have ideas for logos but they can’t give you briefs which are going to accurate and succinct for a logo design. Instead of getting frustrated with your client’s lack of design know-how, ask them questions which they can answer expertly that will also help with your design. For example, ask your client to form a word cloud of things they want people to associate with the company.
This can be extremely helpful to pick out easily what’s most important to the client. Also ask the client about logos that they like or companies whose brand they want to emulate, this can also help you figure out what they are looking for without confusion them with designer jargon.
How to choose your colour scheme
It’s better to come up with a few swatches of colour palettes for your clients so they have a choice. There are lots of great tools which help you pick a great colour range that compliments each other. One of these is Colour Scheme Designer which helps you decide what colour is best for your logo.
Another site is Colour Lovers, this site has thousands of different colour palettes made by users for you to choose from, or if you like a specific colour you’ve seen before then simple drop the image and colour palette will create a palette for you.
Should I create a characterization?
Characterization is becoming an integral part of some companies’ designs. Brand characterization gives a company personality and is a lot more interesting to look at then a logo of the companies’ name. Brands can have fun with a characterization, some examples include;
MailChimp have changed their logo and their mascot many times, the brand can change the mascot to reflect seasonal holidays or events which will make their brand seem more personable. It’s an idea that’s worth selling to the client and designing the mascot can be creative and fun process.
Google has an interesting way of making their logo stand out from the crowd. By changing their logo into a mascot during certain holidays and times of the year they are ignoring standard brand guidelines. Whilst this works for them, remember your clients brand probably isn’t as strong as Google’s but it’s a good example of how a sense of fun with your logo means you can connect with your audience.
Should I go for typography?
The type for a business is usually the most important part of a logo. As a designer you know how important the right typeface can be, but most people think that type isn’t important. The typography is what alerts people to the clients brand, it makes it memorable and can reflect the style the business wants to reflect to the world.
The most famous example of a type that is widely used is Helvetica.
Most typefaces have different weights and serifs making them ever so slightly different, this usually isn’t noticeable by the average Joe however graphic designers walking the street are having a wicked case of Déjà vu. If your client isn’t sold on Helvetica, then why not try it’s close relative Ariel, both these fonts are clean, easy to read and they look elegant when they are used.
Places to get inspiration
Sometimes the client can be tricky when it comes to designing their logo. If you’re out of inspiration then don’t despair, there are lots of great sites that showcase fantastic logos. Logo pond, Logo faves and this article by Hong Kiat show some of the interesting and varied ways that people are using logos to represent their brands.
How to go about getting your logo copyrighted
It’s important to copyright the logo you create, this is important for the client as well as the designer as nobody likes their hard work stolen. If you are copyrighting your logo in the UK then the procedure is very straight forward, you can also copyright any images (like a mascot) to only be used by your company or with permission. Just head over to the UK Copyright Service and fill out an application form with all the specifications for your logo. In the US it’s not as straightforward, to copyright a logo you must prove authorship and it will be copyrighted as a trademark rather than a logo.
Follow these steps and you’ll be impressing your client in no time, just remember to keep checking that your client has approved your logo before you start working on it!