For any blogger, website owner, or online entrepreneur, there’s one thing that you can’t run away from in this age and day – you just can’t underestimate the power of SEO. And for those who know a thing or two about SEO, it involves a set of tactics and strategies that are geared to giving you higher rankings on Google, maximizing your site traffic, and ultimately boosting your return on investment. If you guessed right, link building is one of those tactics, alongside keyword research, providing fresh content, video optimization, guest posting, and the like.
We almost all know by now that the links on a website are so important in that they are among the criteria used to rank it on search engines, alongside the quality of your content. But how exactly can you use your backlinks to ensure and maximize the success of your SEO campaign?
Here are some 10 link building ideas from SEO strategists that every online entrepreneur should know about.
1. Create ‘Ego Bait’ Through Your Content
When it comes to search engine optimization, the phrase Content is King has been and is still very much true. Well, as far as link building is concerned, content is your best tool. Creating ego bait means providing content that is highly influential and compelling enough for people (other bloggers and website owners) to link to it. It mostly involves developing content that will create awareness that you seek to solve your target audience’s challenges and enrich your readers with information for better understanding.
In the article ‘How to Build Backlinks – An SEO Link Strategy From 37,942 Anchor Texts’ from SEOJet, Adam White says that companies must have an effective link building strategy in order to be successful. This means building natural backlinks using anchor texts that Google trusts. This way, it is easier for the reader to believe and trust you, which increases their chances of taking action. Such posts are more likely to attract other online entrepreneurs to link to it, which is a great thing for your SEO.
2. Utilize Your Online Brand Mentions
Especially if you’re a fairly established brand or startup, you will likely have a few mentions online from customers, bloggers, reviewers, and so on and so forth. These brand mentions can be a great addition to your link building strategy. Search especially for mentions on authority sites and consider emailing the site owners or webmaster in case those mentioning do not have links attached to them. Asking such a site for links may not be that hard, considering they’re already talking about your brand in a good light.
3. Guest Posting
Guest blogging is the order of the day in today’s link building and other effective SEO strategies. To be successful in SEO, you will almost always need new, fresh content that is engaging and of high-quality. The same case applies (perhaps even more) to other websites whose content is similar to or relevant to your brand or area of specialization. One of the most effective ways to up your link building game is to write for authority sites and have the content link back to your site. These links will, in the long run, boost traffic to your site and possibly up your rankings on Google in an incredible way.
4. Utilize Broken Links
It is not a new thing for domains change their URLs and online businesses to go out of business. In such cases, the links directing to their content are often considered broken. If you come across such broken links, their content is good, and it is relevant to your site, you can actually use them to your advantage. You just need to contact the webmasters and see if they’ll accept to link to your site. In some case, you may need to invest a few hundred dollars for such broken links, which can actually be worth it if you’re eyeing at a huge, long-term SEO campaign.
5. Make Use of Blogger Reviews
Writing reviews for products and services is one of the most common ways bloggers and other online entrepreneurs put bread on their tables. If you’re a provider of products and/or services you can actually reach out to review site bloggers for a few backlinks, perhaps in return for freebies and stuff. Just make sure you’re not outright explicit about trading for links to be on the safe side of Google Webmaster Guideline.
6. Invest in Interviews
Well, this one may not be your walk-in-the-park kind of strategy for link building. This is mostly due to the fact that interviews can be extremely challenging to organize and pull together, especially when you’re targeting industry experts.
The best thing is that there are so many people out there looking for views, tips, and answers to some of their burning questions from industry experts. This means that if manage to pull it up and put it in writing and have it published on authority sites, you can get yourself some powerful links that will skyrocket your traffic flow and incredibly boost your organic rankings. If you’re an expert in your field, you could also arrange to be the interviewee and benefit your SEO campaign the same way.
7. Make use of LSI Anchor Texts
The acronym LSI stands for Latent Semantic Indexing, which is an algorithm commonly used by Google to assess the relevance of anchor texts, the inbound links attached to them and the pages they lead to. Even though there’s a lot more to it, using LSI anchor texts means using synonyms for your keywords instead of using the same keyword repeatedly in your content. The latter is often considered over-optimization, something that can easily cripple your SEO efforts. Making use of LSI keywords for your backlinks can help you avoid this.
8. Target Sites That Include Your Competition
For your SEO efforts to succeed, you just have to know your competition. When it comes to backlink building, researching your competitor even further can be fruitful. You will want to know which sites link to your competitors site, and perhaps the backlinking strategies they employ. Look up your competitor’s in places such as online listing sites, directories, and such and find a way to acquire links from those sites.
9. Establish Relationships Media Sites
With proper planning and an understanding of your target audience, media sites can be a great platform for your SEO outreach too through link building. And the first step towards this is to cultivate relationships with professional editors at those media sites, magazines. If you’re a really creative and informative blog post content creator who is in a good relationship with editors, the chances of your posts being republished by sites such as FoxNews, CNN, and even Huffington Post can be high.
10. Focus on Link Relevance
Last but not least, there is no shortcut when it comes this. Your links have to be relevant in order for your content to give value and gain the trust of search engines. Most people end up on the wrong side of Google search and ranking algorithms as they get tempted to use misleading links, broken links, and links that lead to content that is not relevant to that which is on their website. Your backlinks have to be high-quality and have to provide value to your website visitors if at all you’re going to make it in the world of search engine optimization, especially when harnessing the power of link building.
From above, you can only conclude a few things. Perhaps the most important one is the fact that link building can be a really tedious process that may require as much professional help as possible. It may also require patience and most importantly, a combination of several of the above strategies in order to materialize.